IMATS New York 2011

Known simply as “The Show” to the make-up world, the International Make-Up Artist Trade Show (IMATS) is the only show of its kind in the world. Thousands of make-up artists, vendors, manufacturers and enthusiasts convene for the make- up world’s biggest gathering. If you’ve ever wanted to learn the techniques or experiment with the products, or if you just have an interest in the art of make-up, then 82 Mercer in New York (82 Mercer Street) is where you need to be.

The show is open to the public. No make-up artist credentials are required to get you in the door. Tickets are non-refundable and any billing discrepancies must be presented within 30 days of the transaction.

The show hours are 8:30 a.m. - 5 p.m. Saturday and 10 a.m. - 5 p.m. Sunday. Visit www.imatsshow.com for more show information.

Q & A with Glamazon - TAXES

Q. Hi! As makeup artists, we spend lots of money on items large and small, from taxis to classes to supplies. Who on this group has used a simple accounting program to record all of there expenses and get organized? I would love to hear about it.

A. I use a site called outright.com. Its great and makes managing my business and life really easy. It even tell you how much taxes you have coming due at the end of the year. I love it!

TEN TIPS TO RECESSION PROOF YOUR MAKEUP CAREER

Found this on the Powder Group blog! Feel free to comment and pass around!

TEN TIPS TO RECESSION PROOF YOUR MAKEUP CAREER
It's not getting any easier out there. Competition is growing, the economy is in a tailspin and you are stuck with the results of poor fiscal planning on the part of people you'll never meet and likely couldn't care to. How will you be sure that you can make the most of your career now, and be sure to keep it growing as things turn around in the economy? The Powder Group offers these ten tips on securing the future of your career. These tips brought to you by the artists of The Powder Group and The Artist Summit.

TIP ONE: *MEET MORE INDUSTRY LEADERS
Knowing the people who make the industry move is a our number one way to ensure you get the work that you want - when you want it. But knowing them is just a part of the task - they must know you! Meet the cosmetics company owners and executives that you need to know, the agents and union artists that can hire and get you work and the pros who can bring you onboard their artist teams.

TIP TWO: *KNOW THINGS THAT OTHER MAKEUP ARTISTS DON'T
One of the most sure-fire ways to be the first makeup artist people think of when hiring talent is to be the one they are certain knows the job best. Whether you use every skill in your repertoire on every job - understanding the implications of Hi-Def, how to create a realistic bruise, when airbrushing is the best option, or how photography effects the direction of your makeup application - will make you the expert that clients will hire every time.

TIP THREE: *MAXIMIZE YOUR ONLINE PRESENCE
Nearly every search for new talent starts out online. Whether you are with an agency or out there on your own. Regardless of whether your specialty is bridal, film, catalogue or FX, the first thing most people know about you is what you tell them through your online presence. Maximize online networks like Linkedin, Myspace, Youtube, and Facebook, and back it all up with a great website, amazing images and an online promotional campaign. Finally, maximize your search engine results to ensure that you get noticed.

TIP FOUR: *DEVELOP AND USE PHOTOS THAT MAKE YOU SALEABLE
Once you have their attention, blow your prospective clients away with your work. Understand how to create a great image by understanding the camera, and the clients perception of who you are and what you can do for them through a collection of great images. Learn how to edit down your images to make the most impact - and not throw your image off by including work that doesn't say "hire me!" Know what will sell and how to test or get the jobs that will give you the images to help sell your work.

TIP FIVE: *FINE TUNE YOUR TECHNIQUE AND MAKE YOUR WORK UNIQUE
Even the greatest makeup artists need to update and learn a new tip here and there, and find new products and tools to help to help separate them from the pack. Being able to do beautiful makeup is not enough in a marketplace with increasing competition and shrinking budgets. Know the techniques, tools and products that will help you detail your work in a way that tells your clients you are passionate about your craft and that you care about the results of the work enough to pay attention to the finer points of makeup artistry.

TIP SIX: *DEVELOP YOUR ARTIST NETWORK
It's a simple equation - the more other makeup artists you know - the more work you will get. Sounds crazy? It's not. You are not alone - there is strength in numbers. Even if you could do every job that comes your way - maximizing your relationships with your peers will ensure that you get referrals and assisting jobs, and that you can find a strong backup when you need one. Keep the work close to home by developing a network of like-minded creative types, (including hairstlylists and photographers!) who can help to strengthen your client base and ensure that you and your crew are the first people your clients think about when looking for talent.

TIP SEVEN: *BECOME CREATIVELY INSPIRED
There is no doubt about it - boredom with your craft shows through to the final product and to your clients. It shows in the way you promote yourself, it shows in the way you produce your work. Whether you are doing makeup in a salon, at a retail counter or for film, theater or the red carpet - be sure that you are staying creatively inspired and bring the excitement of that inspiration into your work every day. You will grow faster, direct your career more steadily and work as often as you want to, if your clients know that you love what you do everyday.

TIP EIGHT: *LEARN HOW THE BEST GOT THERE
What better way to create a sustainable, impactful and satisfying career than to ask the people who have done it already how they did it. It doesn't matter if you are in the same field of makeup artistry - artistic integrity and a long lasting career cross over to every part of the career of the makeup artist. Get in front of the most talented artists in the industry, hear their story, apply their passion and insight to your own career and watch your own business grow and last.

TIP NINE: *SHOWCASE YOUR WORK AS OFTEN AS POSSIBLE
The most amazing makeup artist in the world can't get hired if no one knows that they exist and they don't show anyone the work that they can do. Become an active part of the community of makeup artists and clients that hire them. Develop the strongest means by which to show off your work, and go to where the community is. Get your comp card out there, drive traffic to your website or agency, show the makeup artist world what you've got to offer and make yourself known to potential clients and network peers.

TIP TEN: *BECOME A BRAND THAT CLIENTS KNOW AND REMEMBER
Remember that makeup artist who you met a while back at that trade show? Right - neither does anyone else because they didn't have an image, a business card, or a story about their personal brand that stuck with you (or their potential clients). Ensure that you are remembered and though of first by the entire industry by creating a brand that is memorable, makes you stand out and clearly defines who you are as a makeup artist. It starts with a great personality that connects you to people, continues on with a strong business card and website, and keeps going until the job is done and you have followed up and gotten the next job. Is your brand is as strong and relevant to your industry as a certain coffee shop or or discount retailer with a big red dot in the middle of their logo? Get the work by making it so.

But that's alot to do - and you don't have all that much time. So might we humbly suggest that you check out *The Artist Summit in NYC on October 12 and 13 and keep your eyes out for The Artist Summit Miami, Los Angeles and Toronto coming in Spring 2009! www.theartistsummit.com

Pro Cosmetic Makeup Artist Discount Programs

  This is a working list of Cosmetic Companies that extend Discount to Professional Makeup Artists. This list will be constantly changing and added to as information is Provided. If you know of any pls Let me know :)

Especially if you had any Great/Bad experiences with any..

BeneFit Cosmetics – http://www.benefit.com/ - 20% Mail or fax copy of license and contact information to BeneFit Cosmetics re: makeup artist progam 685 Market St. 7th floor San Francisco, CA 94105 fax: 415-781-3903

Bobbi Brown – http://www.bobbibrown.com/ - 40% New York (Barney’s) and Los Angeles only

Cinema Secrets - 818-846-0579, call for info on how to sign up, 10% discount

Evie Evan- 10% Email evieevanpro@evieevan.com for credentials verification

Face Atelier – http://www.faceatelier.com/proartists- Preferred Pro Program, no membership fee, apply online, 40% discount

Laura Mercier – http://www.lauramercier.com/ Contact Anne Rogers for specific requirements at 888-637-2437, fax 281-275-7059

Lorac – http://www.loraccosmetics.com/ - 40% discount Provide union card, resume, certification - Discount applicable to mail order only 800-845-0705, fax 818-678-3930

MAC – http://www.macpro.com/templates/user/enrollment.tmpl- MAC Pro Membership, $35 annual membership fee, 20-40% discount depending on field of work, special invites to pro events & classes

Make Up For Ever – http://www.makeupforever.com/professionnel_00_en.html - Industrial Discount Card, Contact NY Boutique to e-mail application @ 212-941-9337, no membership fee, 20% - 35% discount

MUD- 40% MUDshop brand 15% Non-branded

Nars – 30% Send agency and/or business card, resume, tear sheets or call sheets (originals) and completed application form to: NARS Cosmetics 580 Cosmetics 580 Broadway, 8th Floor New York, NY 10012 Attn: Makeup Artist Discount Program

Nixie – http://www.nixiecosmetics.com/artists/artists.asp- Pro Card Membership, no membership fee, 40% discount, opportunity to get commission from referred sales (30%), welcome gratis – 6 pan refillable eyeshadow palette w/6 eyeshadows (limited time only)

Origins 40% For skin care 20% Bath & Body Return application along with tearsheets, business card and proof of certification to: Origins Global Communications 767 Fifth Ave, 42nd Fl. New York, NY 10153

Paula Dorf – http://www.pauladorf.com/ - 888-472-8523, call for info on how to sign up, 40% discount

Philosophy – http://www.philosophy.com/web/store/Cus … ab=std_alp - Coloring Club, no membership fee, 25% discount off skincare & color cosmetics only, plus welcome gratis

Ricky’s (If you’re in NY, South Beach)- inquire about their “Friend’s with Benefits” Program

Shiseido 30% http://www.sca.shiseido.com/index.cfm?select=contact email:makeupartists@sca.shiseido.com

Shu Uemura – 30% Contact shu uemura professional discount service 917-606-9530 for applications and a list of required documents

Smashbox – 40% One of the following required: Agency card with photo id, professional tear sheet with your name on it with photo id, Valid union card with photo id or Two of the following: Professional agency letter of reference with business card & photo id, crew call list with press material & photo id, calid makeup artist certificate (within the last 5 years) & photo id, once approved a professional discount authorization letter will be issued; place an order by calling 888-763-1361 fax: 310-558-1491

Stila – 40% Mail 2 credentials (bus. card, license, etc) plus a copy of a photo ID along with address & phone number to: Stila Cosmetics, Inc. Corporate Headquarters 2801 Hyperion Avenue #102 Los Angeles, CA 90027

Sue Devitt Studio – email: thestudio@suedevittstudio.com, re: MUA/Pro Discount, 888-870-1150, 40% discount

Temptu – http://www.temptu.com/ – Professional Discount, Contact NY store to email application & requirements @ 212-675-4000, no membership fee, 10% discount on training, equipment & package deals, & 20% discount on all makeup, body art products & stencils

Three Custom Colors – email: discount@threecustom.com, re: Professional Discount Program, 30% discount

Trish McEvoy 40% Makeup 25% Brushes & Tools - Three forms of ID are required: Comp card, Tear sheet, Agency representation card, Union card and business cards that state profession are acceptable

Trucco (Sebastian) - http://www.sebastian-intl.com/trucco_index.php, 800-935-5273, 50% discount (only in the store)

Urban Decay – http://www.urbandecay.com/, Makeup Artist Program, Contact: Rachael Rosenthal – Director of Customer Service & E-Commerce, currently working to put official program in place, but can receive a one-time 20% discount with issued code upon approval.

Vincent Longo - https://boutique.vincentlongo.com/User/ - MUA discount, no membership fee, check MUA box when you register online & they email you further criteria, 30% discount


Naimie's Beauty Supply www.naimies.com offers a 40% discount on Cover FX according to Pro FX Director Wanda Longo. You may want to inquire within just to be sure.

NYX:
http://www.nyxcosmetics.com/MPages/cosmodiscount.htm